Uses And Effect Of Social Media On Public Relations

Abstract

The role of social media in the empowerment of Public Relations . Through Group discussion the
researcher will explore the role of social media plays in in India. The present era is a technical age.
Everyday technology is being invented and more technical proved to be very helpful in making human
life easier and accessible. Today, through social media, people connect with their friends, family,
acquaintances and interact with them as well as share new media information too. Keeping this in mind,
this research has been studied in the utility of social media in the Public Relations.
Keywords- Uses And Effect, Public Relations, Social media and New media.