Transforming India's Sports Goods Industry: An Analysis of Management Practices, Policy Frameworks, Industrial Competitiveness, Developmental Challenges and Emerging Priorities

DOI- https://doi.org/10.5281/zenodo.24158011

Abstract

The sports goods business in India is an important part of the manufacturing sector contributing toward industrial growth, employment generation, entrepreneurship and export promotion. Major manufacturing clusters, particularly Meerut and Jalandhar, have developed major capacities for production of sports equipment and accessories. However, the industry is challenged by old management techniques, technological limits, poor infrastructure, budgetary constraints, quality standardisation and increasing worldwide rivalry. The article attempts to look at the changing scene of India’s sports goods industry by focusing on managerial practices, governmental frameworks, institutional support, industrial competitiveness and developmental concerns. The paper is descriptive and analytical, and it relies on secondary data from government reports, industry publications, policy documents and relevant research literature. It critically analyses the ramifications of Make in India, Atmanirbhar Bharat, MSME development initiatives, industrial cluster programs and export promotion policies for the strengthening of industry. Special emphasis is given to production efficiency, supply chain management, technological innovation, skill development, marketing strategies and worldwide competitiveness. The study emphasises growing priorities such as digital transformation, sustainable manufacturing, product diversification, quality enhancement and integration with global markets. It highlights the need for comprehensive policy interventions, institutional improvements and modern management methods to convert the sports goods industry into a globally competitive manufacturing sector.

Keywords: Sports Goods Industry, Industrial Management, MSMEs Policy Frameworks, Industrial Competitiveness, Sustainable Development, Viksit Bharat @2047